The San Luis Obispo wine growing region is located half way between San Francisco and Los Angeles on the central California coast. San Luis Obispo County is served by San Francisco and Los Angeles International Airports with local airports in San Luis Obispo and Santa Maria. There are 26,400 acres of wine grapes planted in San Luis Obispo County. The number one wine grape variety in San Luis Obispo County is Cabernet Sauvignon with 8,600 acres. Merlot is second with 4,000 acres. There are about 110 wineries in the County. In Santa Barbara County, Chardonnay is the predominant grape with 8,000 acres, and Pinot Noir follows with 2,900 acres.

The Paso Robles wine growing region is located half way between San Francisco and Los Angeles on the central California coast. Serviced by San Francisco and Los Angeles International Airports, local airports in San Luis Obispo and Santa Maria and Amtrak. Paso Robles is California's fastest growing wine region and largest geographic appellation. The 24 square mile territory encompasses more than 26,000 vineyard acres and nearly 100 wineries.

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With a greater day-to-night temperature swing than any other appellation in California, distinct microclimates, diverse soils and a long growing season, Paso Robles is a unique wine region blessed with optimal growing conditions for producing premium and ultra premium wines. More than 40 wine grape varieties are grown in Paso Robles, ranging from Cabernet Sauvignon and Merlot, to Syrah, Viognier and Roussanne, to Zinfandel, the area's heritage wine varietal.

California’s Central Coast is geologically different from other California wine growing regions. Unlike others with deep, rich fertile valley soils, there are four general soil types in the Paso Robles AVA primarily formed from weathering granite, serpentine, shale and limestone, with shale and limestone being the most predominant bedrock types. Soil diversity is the norm and a vineyard block may commonly contain several different soil types.

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